By creating the #IstayinCalifornia Pledge, our goal is to launch a supportive, grassroots movement designed to bring awareness to the current crisis facing our tourism industry in light of the COVID-19 pandemic, while creating a clear and simple opportunity for everyone to do their part to revitalize such a vital part of California’s economy. The concept is simple: Commit to stay in California for your next vacation to support our tourism industry and revitalize our economy.
Based on a 2018 study, approximately 67 Cents of every dollar spent at a small business remains in the local community. By choosing to stay in California for our next vacation, we can maximize our impact and help offset the financial losses currently being felt statewide. To date, no one can be sure when out-of-state and foreign visitors can come back – so it falls on us to lift up our state in its time of need.
We must remember that small businesses are an essential part of our community, and now more than ever, every dollar counts!
“I Stay in California” is an independent initiative created by iD MKG., a small Marketing & Advertising agency founded in 2019, specializing in the tourism industry and based in San Diego.
“I Stay in California™” and “Rediscover California” are not affiliated to any official authority, association, or political group.